Sports Marketing
| Author | : | |
| Rating | : | 4.13 (524 Votes) |
| Asin | : | 1573920193 |
| Format Type | : | paperback |
| Number of Pages | : | 355 Pages |
| Publish Date | : | 2015-03-02 |
| Language | : | English |
DESCRIPTION:
. About the Author Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It’s Not Just a Game Anymore
Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You'll feel like you're in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore."
A Customer said Sports Marketing. My name is Victor im from Santa Monica High. I recently read Phil Schaaf's "Sport Maketing: It's Not Just A Game Anymore",I though that this book was good. This book taught me alot bout advertisment & how major league players get paid from there franchise and how the sponserships work.. Great Buy, Great Condition Interested in sports marketing, then the more you know means better results. The book came to me in excwllwnt condition and so far, I highly recommend this kind of transaction.. Sports Marketing I just got reading the book Sports MArketing ITs not just a Game Anymore. i felt that this was a good book and i would recommend this book to anyone.so if you want to read a good book you should read this one.
. Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It’s Not Just a Game Anymore